The last two years have seen a veritable boom in the edtech sector in India, driven in large part by pandemic-induced school closures which pushed learning online. Today, over 11,000 companies are active in just the K12 space in India. At a time when it was feared that educational opportunities would diminish, edtech companies admirably stepped into the breach to keep the learning clock ticking. However, this sudden burst in edtech activity coupled with the lack of an adequate regulatory framework also allowed some questionable practices.