Video content is a game-changer for teaching. In fact, 83% of teachers say that digital class content like educational videos makes learning better for both students and instructors.
But to truly make an impact, your videos need to do more than just inform. They should captivate, educate, and support learners no matter where they are in their learning journey. And that doesn’t happen by accident-it requires thoughtful planning.
The secret? Follow a few simple best practices. Focus on keeping your videos well-organized, easy to manage, and designed to connect with learners in a clear and meaningful way.
Research shows that engaging digital class content can supercharge learning outcomes. Here are three big benefits:
In short, digital class content has the power to improve results for learners of all ages and stages.
The most engaging educational content follows at least ten of these thirteen key factors:
1. Conversational Tone
Videos with a casual, conversational style are often more engaging. Research shows that using simple, easy-to-understand language improves learning, especially for language learners. Avoid being overly formal or stiff and speak naturally.
2. Short video lengths
Keep videos short and to the point. Experts suggest 6 to 12 minutes as the ideal length. Break down complex topics into smaller modules or chapters to keep learners focused.
3. Audio and visual elements
Using a mix of visuals and sound helps hold attention. Add elements like animations, charts, or background music to clarify complex ideas. Just make sure audio and visuals complement, not repeat, each other.
4. Interactive elements
Make videos interactive by adding quizzes, polls, or discussion prompts. Use tools that let learners engage directly, like leaving comments or submitting responses.
5. Ease of access
Ensure everyone can access your videos by posting them in a central place. Add transcripts and captions to reach a wider audience and make your content more inclusive.
6. Guiding questions
Ask questions in each video to keep learners engaged and help them process information. Encourage responses through comments, polls, or interactive quizzes.
7. High organisation
Organized content is easier to navigate, which significantly enhances the learning experience. Therefore, use cloud platforms to store and manage videos effectively. This approach not only helps learners find what they need quickly but also supports educators in accessing relevant materials efficiently.
8. Use of signaling
To emphasize key points, guide learners by using on-screen text, sound cues, or highlights. Consequently, this approach keeps them focused on the most important information. Furthermore, by reinforcing these elements, you can enhance comprehension and retention, ensuring that critical concepts stand out clearly.
9. Speed of talking
Slow down when speaking in educational videos; this approach allows learners to absorb the content more effectively. Moreover, pausing between ideas provides essential moments for reflection. Additionally, adding closed captions can further enhance understanding, ensuring that all learners can follow along regardless of their preferred learning style.
10. Footage quality
Good video quality matters significantly. Therefore, aim for at least 1080p for pre-recorded content, while ensuring a minimum of 480p for live streams. By maintaining these standards, you can effectively keep learners engaged and enhance their overall viewing experience.
11. Playback options
Give learners control by providing flexible playback options, such as speed adjustments or autoplay. Additionally, ensure that videos are compatible across various devices, ranging from laptops to mobile phones. This way, learners can choose the format that best suits their preferences, enhancing their overall experience.
12. Term Searching
Make videos searchable by tagging them with relevant terms. In addition, include keywords that accurately reflect the content, target audience, and key themes. By doing so, you facilitate easy access, allowing learners to find the information they need quickly and efficiently.
13. Tracking analytics
Analytics help you understand how learners interact with your content. Therefore, using platforms that track views, watch time, and completion rates is crucial to improving future videos.
Creating engaging digital class content takes time and attention to detail. Consequently, these factors ensure learners stay connected and motivated throughout their learning journey.
Thousands of organizations trust Geneo as a top digital platform for creating engaging digital class content. Here's why:
With Geneo, creating, managing, and scaling engaging learning content has never been simpler.
Creating engaging digital class content is essential for improving learning outcomes and keeping students motivated. By following best practices such as using a conversational tone, incorporating interactive elements, and ensuring ease of access educators can design impactful videos that captivate learners of all ages. With platforms like Geneo, creating, managing, and scaling this content is easier than ever, helping educators connect with students meaningfully while enhancing the overall learning experience.